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O’ Say, You Can See
With the London Olympic Games in full swing, the attention of media audiences in the United States is intently focused on watching the athletes representing our nation compete at the pinnacle of their...
View ArticleSolavei: The Network Where Social Meets Commerce in a Big Way
Solavei™, the first social commerce network for mobile services distribution, is grabbing headlines in anticipation of its September 21st launch. Solavei™ is a new social commerce company offering an...
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The Beefeaters of Brand
One of the most widely viewed portions of the Olympics isn’t any of the competitive events or ceremonies. Over television and digital platforms, millions of eyes are on the bevy of advertisements...
View ArticleKeeping the Sizzle in the Agency/Client Relationship
The advertising industry is often imagined as being encapsulated by a scene from the popular TV show Mad Men. Agencies are thought to be an exclusive club of talented, like-minded individuals who have...
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Chairs? …Chairs?
In celebration of registering its billionth user, Facebook decided to create and release its first ever television advertisement. Titled “The Things that Connect Us,” the 90 second spot by...
View ArticleNo Fright in this Night
As Halloween descends upon us, images of copious amounts of candy corn and miniature chocolates, vampires and werewolves, and children roaming moonlit streets on a brisk autumn evening are conjured....
View ArticleTesting the Pressure: The Consumer Barometer
Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives...
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A Year in Review
A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and...
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Advertising: A Touch of Singularity
Welcome to Junction’s Book Nook. At Junction, we dedicate a significant amount of time educating ourselves on the complexities of the business and marketing ecosystem. We would like to share insights...
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A Less Than Super Sunday
Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive...
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Zero-TV: Threat or Passing Fad?
We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories,...
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Search for Dear Ol’ Dad
Father’s Day, seemingly a hidden holiday for many retailers and consumers, is a marketing opportunity that represented $12.7 billion in 2012. Because 80% of Father’s Day shoppers wait until the week...
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Marketers Going Boom or Bust?
It can be said that perception is the most persistent and deceitful form of truth, often grounded in myth and mischaracterization, and sometimes founded on generational prejudice. In an attempt to...
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Now That Is A Spoonful…
Parent, or not, spend just a few minutes with a kid and it quickly becomes obvious that children view the world very differently than adults. This fact is no mystery to marketers who understand the...
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Bigger Not Always Better in the World of Marketing
Procter & Gamble Company (P&G), an American multinational consumer goods company, is as familiar to the average American as Mom and her famous apple pie. Established in Cincinnati, Ohio in...
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Advertising on Toilet Paper… Too Close for Comfort?
For more than a half a century marketers of everything from toiletries to trash cans have used sexy messages to sell their wares and brands to an often, ad over-exposed consumer. Through the century...
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Mobile Application Marketability: Shiny, New is No Longer Enough
Mobile technology device users have said it countless times over. “There is an app for everything.” And of course they are all correct. The mobile application world has evolved into a market of...
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LG’s Theater of Fear Marketing
If you are a leading hi-tech audio video manufacturer wanting to demonstrate the superiority of your latest products video and audio capabilities, the process can be real challenging. The problem...
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A Ghouling Trend in Marketing: Prank Advertising
In a New York City coffee shop, a horror-inspired prank gave customers more of a jolt than they expected. A marketing stunt promoting the horror movie remake of “Carrie” used a fake wall,...
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Viewers Try to Keep Their Heads With The Success of Sleepy Hollow
It appears that in an effort to discover success in a made for television series, producers, writers and TV moguls of three major entertainment networks are reaching into the past and the vast library...
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Giant Advertising Agency Is Betting That Smaller May Be Better
The largest agency holding group in advertising is seeking to revive its smallest agency network, United Network, in an effort to offer marketers a smaller and more creatively focused alternative to...
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You Can’t Always Read the Label from Inside of the Bottle
With every company becoming its own best producer of content ranging from Tweets and blogs to ads and billboards, the ability to deliver error-free copy is critical to maintaining a brands reputation,...
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Cutting The Price Without Diluting A Brand’s Value
What do you do when your company bumps up against the limits of the market segment and comes to the realization that every consumer in a struggling economy expects discounts? If you are J. Crew, and...
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Here We Go Again, In 3D
Recently surgeons at Utrecht University’s UMC in the Netherlands replaced the entire top of a 22-year-old woman’s skull with a 3D printed customized implant made from plastic. The woman, who suffered...
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Great Customer Service Is Simply Not Complicated
Now a wise shopkeeper himself, the gentleman remembers the early days helping around his own parents’ store. From the moment they found him mature enough to handle a position on the sales floor and...
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As Another Season Looms, The NFL Continues Its Marketing Gameplan For Women
Training camps for the National Football League’s 32 teams are abuzz with the preseason grunt and grind in the weeks leading up to kick off of the league’s 95th season, which opens in early September....
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Marketers Strategize To Make The Grade This Back-To-School Season
It is hard to believe but the vacation is about over for millions of school aged youth. With many school districts opting to open schools in mid-August, the second largest shopping season of the year...
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Junction Celebrates Its Five-Year Milestone
The American entrepreneurial spirit is alive and well, say those on the frontlines working to fortify the country’s financial future. Junction Creative Solutions (Junction), celebrating its fifth...
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Compensation In Collegiate Sports, A Big Win Or Loss For Brand Value?
With the National Football League’s (NFL) current troubles with misbehaving players, the importance of protecting the brand is getting a lot of attention once again. The NFL, known for being on the...
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Defining the Role of Strategy in an Organization
One of the most used and least understood terms in business is strategy. While nearly every organization’s success can be traced to a well-founded and directed plan of action, or strategy, many...
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Move Over Santa, Here Comes The Great Pumpkin!
Once reserved for the single last day in October, Halloween was a time when younger children donned costumes and set out throughout the neighborhoods of America, knocking on suspecting home dwellers...
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Getting the E-commerce Experience Right Has Never Been More Important
As more and more consumers turn to the Web for their holiday shopping, performance of e-merchants online experience is becoming increasingly important to the bottom line. A recent Harris Poll...
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Winning the Super Bowl Advertising Contest Well Beyond the End of the Big Game
It is no secret that professional football is one of America’s favorite pastimes. As the center of attention for millions of fans each football season, the National Football League (NFL) has become an...
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Is Today Your Day to Answer the Call?
The following you will read two stories of accomplished women, who when faced with the opportunity, combined their passion and embrace for the entrepreneurial spirit to achieve new visions of personal...
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The Ever Evolving Dynamics of Marketing in 2015
It is hard to imagine a time in history when the art and science of connecting producers with consumers has experienced as dramatic and disruptive period of change as it has in the past few years. The...
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Is the Convenience Worth the Price?
Living in an era were technology is changing the way we communicate, shop and socialize, it should not be a surprise that given the increased stress of always being connected, consumers are altering...
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Can Old Mascots Make the Connection with Today’s Consumers?
Ah, the good ole days. Those times past that always seem to illicit recollection of simpler, more carefree memories far removed from the manic, gritty sights and sounds of the present. If only we...
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To Our Clients, Colleagues, and Supporters,
As we embrace 2016, I would like to extend my deepest gratitude for the opportunities that have brought us together whether a client, colleague, or friend. 2015 has been a pivotal year for many of...
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Business Operational Marketing Trends in 2016
For those who longed for a breather, even the briefest of respite, from all the mega pieces of data that is pouring from the seemingly endless number of sensors, trackers and locators that mine the...
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A Customer Obsessed Culture is at the Center of Successful Marketing Strategy...
As businesses embark on another year of battling on the fields and in the trenches of competition, the plethora of new and nearly new methods of connecting with customers and the marketing tools used...
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Retail’s Disruptive Future
Despite early announcements of major store closings and employee furloughs by some of retails largest and most prominent players, the National Retail Federation (NRF) is forecasting a growth rate of...
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Building Profitable Customer Relationships
Transactional marketing, long the staple of short term sales building and product placement efforts is being challenged by the benefits of the other wing of sales strategy and tactics, the...
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The Ultimate Prize for Best Brand Soon to Be Awarded
Winning an election, any election to public office, requires a candidate to capture at least 51 percent of the market. A bit daunting, to say the least particularly when even the most successful...
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Junction Practices What It Preaches
A company’s website is a living, breathing entity on the internet and, in today’s digital marketing world, your audience’s first impression of your business. Protecting a brand image and maintaining...
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Aligning Sales and Marketing to Produce Business Growth
Ask any veteran in business and you’ll hear stories about the ongoing war between the marketing function and the sales department. Many relationships between the sales and the marketing departments...
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Understanding How To Use Business Purpose to Increase Value
Much has been written and said about the importance of remaining true to who you are and being consistent in acting synchronously with your core values. Consistency, whether applied to personal...
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Interesting and Challenging Times Ahead for Marketers
At the coming of the end of each calendar year there comes a practice that appears to be an unavoidable part of our culture. It is understandable that at the end of something there certainly must be a...
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Gettysburg Cancer Center Impacts Cancer Patients by Providing Comprehensive Care
Comprehensive Cancer Center A Leader in Oncology Care Across the Region Since 1989 Technology and connectivity continues to disrupt how we access information. Once limited to a one-or two line posting...
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Helping Architects Accept Change and Embrace the Modern Marketing Era
For most purveyors of goods and services, the act of marketing can be traced back in history to the very beginning of commerce when conveying the benefits of ones products and services over a...
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Fake News, Believe it or Not, Is Not New
When Facebook initiated new features last year designed to make it easier for its users to keep up with the news and social media marketers a chance to promote content directly to Facebook, Mark...
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