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Advertising: A Touch of Singularity
Welcome to Junction’s Book Nook. At Junction, we dedicate a significant amount of time educating ourselves on the complexities of the business and marketing ecosystem. We would like to share insights...
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A Less Than Super Sunday
Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive...
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Zero-TV: Threat or Passing Fad?
We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories,...
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Search for Dear Ol’ Dad
Father’s Day, seemingly a hidden holiday for many retailers and consumers, is a marketing opportunity that represented $12.7 billion in 2012. Because 80% of Father’s Day shoppers wait until the week...
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Marketers Going Boom or Bust?
It can be said that perception is the most persistent and deceitful form of truth, often grounded in myth and mischaracterization, and sometimes founded on generational prejudice. In an attempt to...
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Now That Is A Spoonful…
Parent, or not, spend just a few minutes with a kid and it quickly becomes obvious that children view the world very differently than adults. This fact is no mystery to marketers who understand the...
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Bigger Not Always Better in the World of Marketing
Procter & Gamble Company (P&G), an American multinational consumer goods company, is as familiar to the average American as Mom and her famous apple pie. Established in Cincinnati, Ohio in...
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Advertising on Toilet Paper… Too Close for Comfort?
For more than a half a century marketers of everything from toiletries to trash cans have used sexy messages to sell their wares and brands to an often, ad over-exposed consumer. Through the century...
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Mobile Application Marketability: Shiny, New is No Longer Enough
Mobile technology device users have said it countless times over. “There is an app for everything.” And of course they are all correct. The mobile application world has evolved into a market of...
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LG’s Theater of Fear Marketing
If you are a leading hi-tech audio video manufacturer wanting to demonstrate the superiority of your latest products video and audio capabilities, the process can be real challenging. The problem...
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A Ghouling Trend in Marketing: Prank Advertising
In a New York City coffee shop, a horror-inspired prank gave customers more of a jolt than they expected. A marketing stunt promoting the horror movie remake of “Carrie” used a fake wall,...
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Viewers Try to Keep Their Heads With The Success of Sleepy Hollow
It appears that in an effort to discover success in a made for television series, producers, writers and TV moguls of three major entertainment networks are reaching into the past and the vast library...
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Giant Advertising Agency Is Betting That Smaller May Be Better
The largest agency holding group in advertising is seeking to revive its smallest agency network, United Network, in an effort to offer marketers a smaller and more creatively focused alternative to...
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You Can’t Always Read the Label from Inside of the Bottle
With every company becoming its own best producer of content ranging from Tweets and blogs to ads and billboards, the ability to deliver error-free copy is critical to maintaining a brands reputation,...
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Cutting The Price Without Diluting A Brand’s Value
What do you do when your company bumps up against the limits of the market segment and comes to the realization that every consumer in a struggling economy expects discounts? If you are J. Crew, and...
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Here We Go Again, In 3D
Recently surgeons at Utrecht University’s UMC in the Netherlands replaced the entire top of a 22-year-old woman’s skull with a 3D printed customized implant made from plastic. The woman, who suffered...
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Great Customer Service Is Simply Not Complicated
Now a wise shopkeeper himself, the gentleman remembers the early days helping around his own parents’ store. From the moment they found him mature enough to handle a position on the sales floor and...
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As Another Season Looms, The NFL Continues Its Marketing Gameplan For Women
Training camps for the National Football League’s 32 teams are abuzz with the preseason grunt and grind in the weeks leading up to kick off of the league’s 95th season, which opens in early September....
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Marketers Strategize To Make The Grade This Back-To-School Season
It is hard to believe but the vacation is about over for millions of school aged youth. With many school districts opting to open schools in mid-August, the second largest shopping season of the year...
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Junction Celebrates Its Five-Year Milestone
The American entrepreneurial spirit is alive and well, say those on the frontlines working to fortify the country’s financial future. Junction Creative Solutions (Junction), celebrating its fifth...
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